A Double Birthday Celebration Invitation!
Had a fun time getting inspiration for these little cuties’ double birthday celebration! I was definitely feeling the bright colors in this one!
read moreHow to Create an Effective Call to Action
Calls to Actions may be one of the most important pieces of your marketing strategy; you can make a website aesthetically pleasing or an email flashy, but if you don’t guide your customers to take immediate action or to the next step, those beautifully designed pieces might as well be garbage. So you need to delve into they psyche of consumers and try to figure out what makes them tick. Those psychology 101 classes from freshman year of college may come in hand now, eh? So first things first, what are CTAs exactly you ask? They...
read moreHow to Make Your Online Restaurant Menu Effective
Having an online menu can be one of your best marketing tools. It gets people in the door, it makes them hungry, it gives them an idea of what they are in for. There is definitely a need to put your delectable dishes in a place that new and loyal customers alike can find out what’s for dinner. However, there is a right way and a wrong way to put your menu into the hands of the people. PUT YOUR MENU ONLINE! It drives me bananas if there isn’t a menu online for a restaurant I’d like to try. For a couple reasons. One, I want to...
read more5 Ways to Make Your Postcard Sexy
With the hype of social media and online marketing, print design and traditional marketing pieces are tending to be put on the back burner. However, there is still a place in your plan for pieces such as postcards, as long as they are done right! Just like email, people are used to getting spammed in their mailboxes left and right. They sort through their mail at rapid speeds only keeping things that are necessary, like bills, letters/cards from family or direct mail pieces that give them an offer they can use! If it doesn’t grab their...
read moreGetting Hitched? Wedding Invites and Save the Dates!
I’ve been married for 10 years, almost 11 and I’m on my way to living happily ever after. But I love weddings. The excitement surrounding picking out the dress, colors, food, location all of it. I don’t want to do it again, mind you, but I love to be there to help new brides go through the process. I recently had the opportunity to work with a fun bride to be on her Save the Dates. She wanted a country theme, without being too hick or honky tonk. So we went with rustic. After giving her some advice on photo poses to take to...
read moreWordPress Web Design – Why I think its the best!
I’m gonna let you in on a little secret…you don’t have to pay a web developer/designer an arm and a leg to keep your website updated. You can if you don’t want to do it yourself, but you don’t have to. There, now that I’ve given away the secret, let me tell you why it’s a good idea to switch your Content Management System (CMS) over to a WordPress Platform. I’ve got 5 reasons you should do it today! Save Money! Like I just said up above, you don’t need to pay a monthly premium to keep a...
read moreWordPress Website Checklist
In case you hadn’t noticed, I’m an advocate for WordPress website development. It’s not that I don’t think there aren’t other great platforms out there, I just find that WordPress is the easiest to maintain and SEO/Social Media friendly. But my reason are a whole other blog post. So after you get your WordPress website designed and developed, what’s next? There are a number of things to consider adding to your site in order to get the most out of your WordPress platform. Not all websites are the same, so...
read moreNew Facebook Timelines for Brands
Social Media geeks and marketing experts everywhere are giddy with excitement over the new Facebook timeline release for brands. It’s new, it’s shiny, we all want it. In fact I’ve already switched out my Facebook business page, naturally! But before you make the switch, you should know that the change affects almost all aspects of how your branded page works. You may even need to reconfigure your strategy, but that’s a whole other blog post. I’m just gonna fill you in on design. Many business pages had...
read moreGift Tags for Teacher Holiday Gift!
It’s that time of year where moms and dads alike are scrambling around trying to keep shopping lists organized and budgets under control. Oh crap! You have to do something for the kids teachers! What to do, what to do. Well, I came across this super easy and cheap idea on my addiction Pinterest.com. S’more Teacher Appreciation Gift, thanks to Crystal & Co.’s blog! I thought they were so so cute, but I wanted to Christmas them up a bit, so I created my own labels and...
read moreYou Get What You Pay For
“Why would I pay for a designer when I can get this brochure made for $35?” This was said to me in a meeting the other day. A meeting with someone who came to me for advice on her brand and marketing campaign. This killlllsssssss me as a designer and marketer. Kind of like Stacy and Clinton hate when people say “I wear it because it’s comfortable.” I understand in light of the economy, everyone is looking to save buck…but at what cost are you saving that dollar? Do you really think that people will take you...
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